Creating posts on social networks is an extremely effective channel to help drive traffic to your website. However, an article with a long and complicated link will lose you points in the eyes of users.

Find out the benefits of shortening links in the effectiveness of content marketing activities!

F5i.org will be like GenZ in the village of URL shorteners. Although “young,” this is a tool you should not ignore for shortening URLs because of its ability to integrate the latest features such as the ability to analyze user behavior via clicks. This will give you a specific and objective perspective to most effectively exploit your customer base.

What is URL shortener?

A URL shortener is a tool to support the process of “compressing” long website links shortening to become shorter.

The URL shortener is not too strange for many people. This activity became popular and important stemming from the platform of Twitter that limited tweets to just 140 characters, which now lead to the use of URL shorteners. If Twitter users compress URLs because of the limitation of characters, today many people realize the importance of this progress to distribute content on most social networking platforms.

Benefits of URL shorteners

Creating content on social networks as well as other channels can drive effective traffic to the website. Using link shorteners before sharing content will contribute to building more effectiveness by the following benefits:

1. Convenience

Not surprisingly, what is short will always bring a convenient effect to the users. Why do you talk so? Try to put it in a scenario if users can’t physically click on the link you share, then the URL shorteners will give them an easier view to remember in typing directly the website address into a smartphone or web browser.

2. Performance

One of the most important benefits of a URL shortener is the ability to track click behavior. Depending on the service you’re using to compress web links, you can see user data including country and age. You can even tell which of your social channels or posts are driving the most clicks.

3. Increased shares

Try asking the question, users will choose to share a short link or give preference to links with confusing length. The selected answer is brevity. A shortened URL will attract readers’ clicks, copies, and shares from your article. This not only tells about the positive number of shares from users but also helps increase your reach.

4. Improve engagement

According to a report from Rebrandly, shortened URLs increase engagement by up to 39%. So how could you refuse a huge opportunity like this?! Many experts do not recommend creating a long article to confuse readers on social channels and that also means using a brief link.

5. Professionalism

One “cool” thing about URL shorteners is the ability to filter out the important keywords in your long link. This will not bring a confused look to the user, concise-logical-understandable is the factor that creates your professionalism in the view of the reader. Don’t make yourself too sloppy and untidy just because the website addresses lack a shortened step.

F5i.org will be like GenZ in the village of URL shorteners. Although “young,” this is a tool you should not ignore for shortening URLs because of its ability to integrate the latest features such as the ability to analyze user behavior via clicks. This will give you a specific and objective perspective to most effectively exploit your customer base.